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Social Media

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Social Media

With so many social media ‘experts’ shilling different services, platforms and applications it can be difficult to know where to start, or even IF you should start.

De Wintern can show you not just the ‘how’ or the ‘where’ to be on social media, but more importantly the ‘why’. Understanding the reasons and the objectives of why you are using social media is vital to getting it right, or more importantly, not getting it wrong which can lead to disaster. We treat social media as another channel that has its place in the media mix as much as any other media channel.

However, unlike others De Wintern believe that social media’s greatest benefit is that it is a ‘symmetrical channel’, that is, you can listen to your stakeholders rather than just talk at them. The amount of intelligence that can be drawn from social media can be incredibly valuable.