Raising the Bar

Smart people providing clever communications solutions that drive our clients' business objectives, not ours.

The De Wintern Group philosophy - Strategic understanding

Our way of working is different to the traditional agency approach.  

We understand business - we know you are not in business just to build a 'clipping book' - we understand growth, shareholder value, profit are what is important, not PR for PR's sake.

Strategic communication seeks to understand your business objectives and then map a communication strategy that will work to help achieve the business goals - not just get your picture in the newspaper!

That said we DO believe that building the profile of the CEO and other significant executives is an important component of any programme as it's critical that the CEO assume the lead role in putting a face on the company. After all, this is the person charged with leading the organisation and delivering the business performance. In short, the buck stops with the CEO.

We ensure you get the information and support you need - one of the benefits of being an independent agency is that we have no head office to answer to.

Two heads are better than one

Communications is an inexact science: its power is only barely understood by many practioners (we believe probably less than 10%) and almost not at all understood by management.   Yet, done well, it will help an organisation achieve its objectives.   However, to succeed, communications needs the support of senior management.

The answer to getting that support is clearly demonstrating the value of communications in terms that management understands.   This is what will give communications a hearing executive level.

The De Wintern Group has advised boards and senior management for leading organisations around the world.   The team understands what drives management decisions and can help equip you to align communication strategy with management imperatives ensuring you will get the support you need.